Ocoya is an innovation-powered social media marketing tool that makes content creation, schedules and analyses simpler for Facebook, Instagram, Twitter LinkedIn, TikTok.
The most noticeable trait of Ocoya is the Travis AI which helps write good copy for social media posts. It brings together many functions in one place, making it stand out from its competitors.

ProductHunt product of the day

The recently introduced ProductHunt featured Ocoya as the best product of the day, additionally; it is an official partner with major social media platforms hence can allow seamless post scheduling without technical hitches. The Ocoya dashboard once logged in requires users to connect on their social media channels which are a prerequisite for using the tool. Furthermore, it has intentions of integrating with platforms like Pinterest and TikTok soon which will increase its coverage even more.

Multiple (drag&drop) templates

Ocoya Creator Studio comes with multiple templates and drag-and-drop template editor allowing you to create custom social media graphics. Thousands of stock images can be chosen by users or they may integrate their Canva account for more creativity. Moreover, there is a scheduler for planning posts and an e-commerce integration feature that allows fast posting of online store listings.

One of the basic building blocks of Ocoya is Travis AI tool that produces captions, quotes and hashtags among other things. It contains over fifty categories of AI copywriting tools like SEO,e-commerce product etc making it versatile for content creation. However, this might somewhat limit your flexibility and control over content generation unlike some other tools available in the market today.

AI powers since 2023

In 2023, Ocoya was updated significantly introducing an AI Assistant powered by ChatGPT, an AI Prompt Library; an AI Post Generator; and Share Post With Analytics & Action Links as advanced features among others. Additionally, there’s also Ocoya API which allows creating as well as publishing posts from external tools/platforms enhancing further content management workflow efficiency.

When it comes to pricing structure, Ocoya has four plans to suit different users that range in price from solo entrepreneurs to marketing agencies. The platform also had a lifetime deal on AppSumo before it was only available through its official website.

Conclusion

Despite being a comprehensive tool for social media marketing, Ocoya has competitors like Predis.ai, SproutSocial, AdCreative, BuzzSumo, Missinglettr, and HighLevel which all have unique features and functions built into them. However, Ocoya is still viewed as an effective and highly regarded social media marketing platform notwithstanding certain limitations like the lack of video creation capability or some restrictions on AI tools.